Re-position Fireball with an updated creative style and comms strategy to “ignite the night" of unpretentious 18-24 year old.  
As one of the most successful shot brands in the USA, with an established set of guidelines from the global team. My challenge was to find a solution that caters to our target consumer while maintaining brand equity as determined by the team in the USA.
Fireball is bold and confident, a true “Fun” catalyst, full of energy and attitude. An uninhibited shot experience or consumers looking to prime their night.
Unique solution 
A suite of in-your-face posters, with eye-catching graphics, and no-nonsense comms, tells our target consumer the is a hot, potent, great tasting shot.
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